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Website Case Study: Copy Kait​

Check out how we helped Copy Kait discover her brand identity and build her a user-friendly site. From creating a custom website to designing a simple, easy-to-use dashboard, we’re excited to have empowered her business to grow and connect with more clients.

Background

Kait was an experienced copywriter with ten years under her belt, but she was missing one key thing: a personal brand and a professional website. While referrals and word-of-mouth had worked for her so far, she knew that a strong online presence would help her reach more people and strengthen her identity as a holistic wellness copywriter.

Here’s how we brought her vision to life by creating her branding and designing her website.

Client:

Copy Kait, a holistic wellness content copywriter

Industry:

Writing, Copywriting, Health and Wellness

Website:

Copy-Kait.com

Services:

Branding, Website, Custom Dashboard, Business Cards

An overhead view of a tablet displaying custom writing services, a notebook, a phone, a pen, and a coffee cup on a marble table.
Website layout for CopyKat, a holistic wellness content copywriter, showcasing services and contact options on desktop and mobile.

The Challenge

After talking with Kait, it was clear she needed a complete branding package designed for copywriters who work with wellness professionals.

Her ideal clients—wellness coaches, yoga studios, and holistic health brands—needed to see her as a trusted expert. But without a website or consistent branding, she wasn’t showing up online. She was ready for a change but wasn’t sure where to start.

No Website Yet – Kait needed a site that showcased her expertise in holistic health, nutrition, and wellness.

Authentic Branding – She wanted a brand that felt warm, approachable, and wise—never stiff or condescending.

Easy-to-Use Setup – She needed a simple way to post blogs without getting stuck in the tech side of things.

Our Approach

We started by sitting down with Kait to understand her vision. What message did she want her brand to send? Who was she trying to reach? We dug deep into her audience and figured out exactly what they needed from her.

It wasn’t just about looking good; it was about creating something that felt real and aligned with her values. Our process was simple and clear, making sure Kait felt confident every step of the way.

A person with stylish nails browses a shopping app on their smartphone, sitting at a wooden table with a coffee cup.

Outcome

Brand Guide
We had Kait fill out our brand survey, which helped us define her archetype, values, brand voice, and key descriptors. From there, we created her style elements, including illustrations, icons, color palettes, and typography.

Website
Since Kait didn’t have a website, we built one from scratch. We kept it clean, beautiful, and easy to use. Her services were front and center, and we made it simple for visitors to contact her. We also added a blog section for Kait to share her expertise and improve her SEO. Plus, it’s fully mobile-responsive, so it looks great on any device.

Custom Dashboard
To make managing her blog and website easier, we built a custom dashboard that takes the technical hassle out of the process—especially for SEO. Here’s what it includes:

  • Quick access to her business email
  • Integrated Calendly for easy client bookings
  • A link to Google Analytics for monitoring site performance
  • Easy access to all her documents and assets
  • A simple interface for creating and publishing blog posts

This setup helps Kait stay organized and focus on what really matters—growing her business.

We gave Kait the tools to grow her business by building a professional website and custom dashboard that streamlines her workflow, boosts her online presence, and makes client interactions seamless.

With a clear, authentic brand and an easy-to-manage site, Kait can now focus on attracting more clients, sharing her expertise, and expanding her reach as a holistic wellness copywriter.

How we did it

Tools Used

Curious about how we designed such a cozy, clean, and visually appealing website? Look no further! We created this unique site for Copy Kait, the holistic wellness content copywriter, by using the following: